What is ZeroPointTwoSix?

A Strategic Design Consultancy & Creative Studio located in Southwest Michigan. ZeroPointTwoSix was founded on the principle of being your strategic partner, a nexus of creativity and strategic insight that transforms your challenges into opportunities. The studio is dedicated to turning meticulously crafted concepts into tangible successes, designing solutions that address immediate challenges and build lasting brand communities. Keep reading and learn about the story behind ZeroPointTwoSix, the values that drive every decision, and the mission that fuels its dedication to your success.

FOUNDER’S STORY

David Serdena’s career in design is distinguished by relentless innovation, creativity, and a commitment to excellence. With two decades of experience across various high-profile projects at Newell Brands and beyond, David has cultivated a design philosophy centered around Collaboration, Flexibility, and Precision. These principles are not merely abstract ideals but are embedded deeply in every project and client interaction at ZeroPointTwoSix, ensuring that clients are active participants in a highly collaborative and adaptive creative process.

Flexibility and adaptability have been key to David’s approach, allowing him to navigate the dynamic challenges of the design industry effectively. His ability to pivot strategies in response to changing market conditions and project demands has consistently fostered innovative outcomes. This adaptability is integral to ZeroPointTwoSix’s ethos, where each project is tackled with an open mind and a readiness to explore various possibilities, ensuring resilient and forward-thinking solutions.

Precision in execution defines every facet of David’s work, where meticulous attention to detail transforms good ideas into great executions. This dedication to precision is evident in everything from intricate packaging designs to sweeping brand overhauls, making every design not only visually appealing but also strategically sound. As ZeroPointTwoSix looks to the future, it is David’s vision to uphold these values, pushing the boundaries of design to create lasting impacts, turning challenges into opportunities, and ideas into tangible successes.

Awards & Accolades

2020 & 2017 Mentor Award
Newell Brands Design Week

2019 Process Impact Award
Newell Brands Design Week

2011 NJ Ad Club Design Award
Three Awards
Best in Show, Best in Category, & Best Poster

2009 HOW International Competition
Design Award

2009 AIGA 50: DC Biennial Competition
Two Design Awards

2007 AIGA 50: DC Biennial Competition
Design Award

2007 Communication Arts: Design Annual
Design Award

Fun Fact

An avid culinary enthusiast, David enjoys bringing creativity into the kitchen, crafting fusion dishes that celebrate his family’s heritage. This blend of creativity and tradition mirrors his professional work, where each project is a fusion of innovation and deep-rooted design principles.

COMPANY VALUES

  • Innovation

    At ZeroPointTwoSix, innovation isn’t just a buzzword—it’s a commitment to consistently push boundaries and challenge the status quo. By leveraging emerging technologies and creative problem-solving techniques, fresh ideas are turned into competitive advantages that drive transformative benefits for clients.

  • Integrity

    Integrity is the foundation upon which ZeroPointTwoSix is built. Every interaction and project is approached with utmost sincerity, honesty, and transparency. Trust is built through responsible solutions tailored to meet the specific needs of clients, ensuring long-term success and mutual respect.

  • Insight

    Deep industry knowledge and keen market insights are at the core of ZeroPointTwoSix’s approach. Utilizing advanced research methodologies and empathetic understanding, solutions are crafted that are not only visually compelling but also strategically sound. These insights enhance market presence and audience engagement, driving meaningful results for clients.

  • Collaboration

    ZeroPointTwoSix values the power of collaboration. Just as pixels come together to form a complete image, ZeroPointTwoSix works closely with clients and partners to create cohesive and impactful solutions. Every project is a team effort, ensuring diverse perspectives and ideas contribute to the final outcome.

  • Flexibility

    Adaptability is key in the ever-evolving landscape of design and branding. ZeroPointTwoSix embraces flexibility, allowing for dynamic adjustments and tailored approaches to meet the unique challenges and opportunities of each client. This ensures solutions remain relevant and effective.

  • Precision

    Precision is paramount in both digital and physical design realms. ZeroPointTwoSix prides itself on meticulous attention to detail, ensuring every element is crafted with accuracy and purpose. This commitment to precision translates to high-quality, impactful results for clients.

Phone
(248) 880-8562

Email
hello@zeropointtwosix.com

SOUTHWEST
MICHIGAN