Project Overview: Tasked by the Graco marketing team, we embarked on developing a new visual brand language to refresh legacy products and bolster new marketing efforts, both in-store and online. Our goal was to simplify the brand while distinctly outlining both fixed and flexible elements of the design guidelines. Inspired by the shape of the logo, we emphasized the emotional connection in key visuals and messaging.

SERVICES

Brand Development
Visual Identity
Design Sprint Facilitation
Concept Development
Mood Board Development
Print Design
Digital Design
Merchandising Development
Rendering & Visualizations

WORK

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